Information Professional Priorities for 2014 – Part 2 Social Networks and Information Governance - VeBridge


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Information Professional Priorities for 2014 – Part 2 Social Networks and Information Governance

In my prior blog [Information Professional Priorities for 2014 – Part 1], I discussed the first 2 imperatives for Information Professionals in 2014 – Embrace Mobile and Digitize.  Moving on now to #3 and #4.

Imperative #3:   Make the business social: Integrate social technologies into processes rather than create stand-alone social networks.

wordSocial technologies have moved into the enterprise, and are beginning to transform organizational processes.  Consumer sites like Twitter and Facebook initially exposed organizations to the potential benefit and embarrassments of using social technologies as listening posts to the market.

Organizations are now beginning to understand that true Systems of Engagement mean more than just monitoring this public layer.  True Systems of Engagement require embedding social technologies in the very nature of how an organization operates.  It is about connecting internal and external stakeholders to tap into unexpected sources of knowledge.

Many early adopters of social and collaborative technologies were keen to try out different tools and services to see how they might work in a business environment. These pioneering toolsets have now converged to a much more defined set of products and application areas, and an increasing focus on integrating social technologies into the core of business processes.

In just a few years we will cease to view “social” as a separate layer from process and the objective will be to make the business itself social.  As indicated in Social Business Systems, Success Factors for Enterprise 2.0 Applications, today, the potential value of a social strategy is gaining popularity in primarily the areas of innovation and crowdsourcing

  • 51% of organizations consider social business to be “Imperative” or “Significant” to their overall business goals and success.
  • 27% of organizations now consider social business applications to be an infrastructure investment, rather than one requiring a separate financial business case analysis, and this % has doubled in the past 3 years.
  • Within organizations using an Open Innovation social platform for ideas and suggestions, 48% have successfully surfaced major changes to internal processes and 34% have come up with major changes to external product offerings.
  • 38% of those organizations using some form of Enterprise Q&A or expertise sourcing get half or more of their answers from unexpected sources within the business.

Imperative #4: Use automation to ensure information governance

VeBridge Digital Imaging2014 is the year of balance for information professionals, with data growth continuing at break-neck speed, and the out-of-balance situation between structured and unstructured data.  The shift to Systems of Engagement dramatically increases the complexity and volume of data and information that must be managed within an organization.

IT must find a way to automate classification and retention of, and access to, all of that data. Think about your own email inbox. How faithfully do you read messages, think about whether or not the information represents a business record, then drag them to the appropriate folder (without accidently dropping them into the WRONG folder) based on their content. Now multiple that by all the documents you have, all the people in your organization, all the tweets, chats, video conferences. Let’s face it. It’s not going to happen. You can’t legislate that behavior.

Organizations need to acknowledge that the paper-based records paradigm no longer works in the digital workplace – if it ever did — and use automation to ensure governance and disposition. Clearly, not everything can or should be saved forever. However, the problem facing organizations now is making it clear that manual information retention and disposition processes simply extend from the world of Systems of Record and will no longer suffice.

Aside from the sheer enormity of the task, the biggest obstacle faced regarding content decommissioning is that organizations are “not clear which content is valuable and which is not”. There is a considerable fear of the compliance and regulatory impact of deleting information and a sense that there is no immediate ROI from getting rid of outdated information.

Governance is still sadly lacking in most organizations. Less than half of the organizations sampled keep their own historical record, or searchable archive, of content that has appeared both on internal social sites and, more worryingly, public sites such as Facebook, LinkedIn and Twitter.   AIIM- Social Business Systems, Success Factors for Enterprise 2.0 Applications

In my next post, I will be discussing the importance of Cloud and Big Data for the Information Professional in 2014.

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