| You know those moments. You’re at a party, you’ve just met someone, and they’re trying to explain what they do in their 30-second elevator speech. Somewhere in their explanation, they get lost in their own jargon, their own language, their own alphabet soup – acronyms for their programs. Then you start looking around the room trying to figure out who else you want to speak to or meet.
When team VeBridge talks to people with a problem we are trying to solve, we make sure we don’t get lost in the language of document management, enterprise content management systems, imaging services, litigation support and electronic document discovery. When you’ve been doing this as long as we have, your everyday language changes as your brain starts to adopt the words you use as the norm. Finally, you are talking a lingo that only you understand. The listener is not nodding their head because they agree, they just don’t want to hurt your feelings. To successfully communicate, we know that we have to painting a picture in terms that lay people can understand. It’s not always as easy as it looks. |
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| So, when we find others within our industry that find a good way to communicate our passion and deliver that “aha” moment, we feel obliged to pass it along.
Hyland Software, one of our partners, has a great video that helps explain that dragon-of-a-phrase – Enterprise Content Management. It gave us a good chuckle. Enjoy! |
Tags: #bcp, #businesscontinuityplanning, #disaster_recovery, #documentmanagement, #document_imaging, #document_scan, #enterprise_content_management, #goinggreen, #going_green, #imagingbureau, #imagingservicebureau, #imaging_bureau, #imaging_service_bureau, #paperless, #paul_engel, #scan, #vebridge, ECM